CASE 1 · CARRIER · FEBRUARY 2024–PRESENT
From reactive requests to strategic priorities
I lead communications for Carrier’s global Digital organisation of approximately 1,500 employees.
STRATEGIC SHARE OF COMMUNICATIONS WORK
OUTCOMES
- Email open rates rose from below 50% to 67–70%.
- SharePoint traffic grew from a few hundred to approximately 10,000 monthly visits.
ILLUSTRATIVE PROCESS
Intake → Prioritisation → Shared standards → Measurement
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MY CONTRIBUTION
I introduced formal intake and prioritisation, established communications governance, and created a Digital Communications Council with shared templates and standards. Monthly reporting across email, SharePoint and Viva Engage helped make performance visible.
